Making your numbers . . . better.

Could your sales compensation plans be doing more for your business? If so, you’re in the right place.

The Cygnal Group is a consulting firm providing assistance with design, communication and administration of sales compensation plans to focus your people on the results you need at the right cost of comp for your business. Our commitment is to get your plans right, then continue to support you throughout your plan year to ensure your plans continue to deliver value as your priorities change.

Sales compensation is our passion. It’s all we do.

Clients Say:


    “Beth completed two Sales incentive projects for us. She stepped our management team through the process of developing a customized sales incentive program for our operation. Beth brings experience, knowledge and perception to the project. Both projects were on time and on budget. Follow-up is excellent.”

    – Jim Kerr, President, Ameri-Co Logistics and Ameri-Co Carriers

Latest News

Plan documents move from Best Practice to Legally Required in California

California, a state already ahead of most in regulating calculation and payment of sales commissions, has put into law the requirement to document commission plans in writing effective January 1, 2013.

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Sales Comp Answers

We’re launching a new product – what’s the right compensation arrangement for the first year?

While putting incentives in place to reward sales people for their important contribution to the successful launch of a new product is smart, there are a lot of ways to get it wrong.

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