Our Team
The Cygnal Group’s experts have years of experience aligning sales results with business priorities through compensation plan design. Our consultants are recognized experts in incentive design, with recent speaking engagements at meetings of SHRM and WorldatWork groups, and articles in leading industry publications.
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Donya Rose is Managing Principal of The Cygnal Group, located in Chapel Hill, North Carolina. She has over twenty-five years experience in leading the design and implementation of systems and processes to ensure alignment of sales results with top business priorities. Read more about Donya. |
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Gary Lawrence is a Managing Consultant with The Cygnal Group, located in Atlanta, Georgia. He has over 25 years of experience in managing sales operations organizations and in evaluating, designing, and implementing sales and customer service incentive compensation programs. Read more about Gary. |
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Marieke Pieterman is a Consultant with The Cygnal Group, located in North Carolina. Her major projects have focused on the development and implementation of global compensation philosophies to enable organizational alignment and key talent attraction and retention. Read more about Marieke. |
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Brent Mathison is a Consultant with The Cygnal Group, located in Raleigh, North Carolina. He has experience across a broad range of industries in data analysis, sales operations, client relations, and information systems management. Read more about Brent. |
Affiliates
The Cygnal Group is focused on sales compensation plan design, but there’s more to effective selling than great compensation plans. In particular, sales role design and sales compensation management are areas that often need specialized expertise. We have developed partnerships with experts we trust in both areas:
Experts in sales coverage models, organization and role design
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Ted Briggs, Principal with Better Sales Comp, works with leading companies to develop sales job clarity and the alignment of sales compensation plans with the performance requirements of those jobs. By helping to evaluate sales strategies and the details of a company’s sales coverage model, his work develops the confidence a management team needs to invest in the performance of their sales team. Ted’s work focuses on driving the efforts of top performers to achieve personally and for their company. |
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Clinton Gott, Principal with Better Sales Comp, helps clients utilize sales compensation investments to achieve business and sales results. Without a properly focused, motivated, and rewarded sales team, achieving overall business goals becomes something hoped for rather than enabled. Hope is rarely a successful strategy. His work focuses on motivating sales and service people to fulfill the promise of an organization’s unique business objectives. |
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Ben Skinner, Managing Partner with LCS Partners, works collaboratively with sales and business thought leaders to identify the best practices, tools and disciplines that will sort through the clutter and move the needle for their organization. The LCS process helps to identify the behaviors that will best serve the selling team, integrate them into a uniform sales process, and implement a management cadence to support it – turning the science of selling into a valuable asset of the business. |
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Mark Donnolo, Managing Principal of SalesGlobe, focuses on helping companies grow profitably by developing and implementing strategies that improve the effectiveness of their customer-facing sales, marketing and service organizations. His areas of focus include sales strategy, customer segmentation, channel strategy, sales organization design and deployment, performance management, and incentive compensation. Mark’s work spans several industries including technology, telecommunications, business services, manufacturing and financial services. |
Experts in sales performance management systems and processes
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Open Symmetry is the only full-service Sales Performance Management and Incentive Compensation consulting firm offering a global team of sales management experience. Open Symmetry consultants bring expertise in solution selection, implementation, outsourcing, reporting & analytics, and training, with delivery across the industry’s leading solution providers. |