Our Team
The Cygnal Group’s experts have years of experience aligning sales results with business priorities through compensation plan design. Our consultants are recognized experts in incentive design, with recent speaking engagements at meetings of SHRM and WorldatWork groups, and articles in leading industry publications.
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Donya Rose is Managing Principal of The Cygnal Group, located in Chapel Hill, North Carolina. She has over twenty-five years experience in leading the design and implementation of systems and processes to ensure alignment of sales results with top business priorities. Read more about Donya. |
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Beth Carroll is a Principal with The Cygnal Group, located in Chicago. Drawing on her ten years of experience with Towers Perrin’s Sales Force Rewards practice, Beth joined The Cygnal Group in 2008. Read more about Beth. |
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Brenda Rodriguez-Maldonado is a Principal with The Cygnal Group, located in Chicago. She has ten years of consulting experience specializing in sales compensation plan design and implementation. Read more about Brenda. |
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Gary Lawrence is a Principal with The Cygnal Group, located in Atlanta, Georgia. He has over 25 years of experience in managing sales operations organizations and in evaluating, designing, and implementing sales and customer service incentive compensation programs. Read more about Gary. |
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Marieke Pieterman is a Consultant with The Cygnal Group, located in North Carolina. Her major projects have focused on the development and implementation of global compensation philosophies to enable organizational alignment and key talent attraction and retention. Read more about Marieke. |




