Brenda Rodriguez-Maldonado
Brenda Rodriguez-Maldonado is a Managing Consultant with The Cygnal Group, located in Chicago. She has ten years of consulting experience specializing in sales compensation plan design and implementation. Ms. Rodriguez-Maldonado has experience leading large sales compensation redesign efforts for clients such as:
- A large consumer and industrial products company seeking to increase alignment between business results and incentive pay
- A high-end specialty retailer seeking to realign incentive plan designs to sales roles as they migrated from high growth mode to a mix of growth and mature markets
- A Fortune 100 healthcare company seeking to develop a global sales compensation architecture to drive alignment across multiple business units and geographies
- An industrial products manufacturer redesigning sales incentive plans for account management, business development and hybrid sales roles
- A regional bank looking to implement new retail banking incentive plans that increase line of sight and link payouts to target performance levels
- A medical device company interested in harmonizing incentive designs for sales roles across multiple divisions
Ms. Rodriguez-Maldonado holds a Bachelor of Science in Industrial Engineering from Purdue University and an MBA from Northwestern University’s Kellogg Graduate School of Management. Prior to joining The Cygnal Group, Ms. Rodriguez-Madonado was a Sr. Consultant with Towers Watson’s Sales Effectiveness and Rewards Practice. Ms. Rodriguez-Maldonado is fluent in Spanish.