Making your numbers . . . better.

Cygnal Group Principals Ink Book Deal with WorldatWork

The Cygnal Group announced today that firm principals Donya Rose and Beth Carroll have signed a contract to write a book on the topic of sales compensation.

The Cygnal Group Welcomes Brenda Maldonado

The Cygnal Group, a sales compensation consulting firm with offices in Chapel Hill and Chicago, announced recently that Brenda Maldonado has joined the company as a Managing Consultant.

Sales Compensation 101 for the Logistics Industry – Part 2

Part 2 — Good news and bad news: incentive plans work! So how do you design your incentive plan so you don’t end up with some unexpected consequences?

Sales Compensation 101 for the Logistics Industry – Part 1

Part 1 — Good news and bad news: incentive plans work! So how do you design your incentive plan so you don’t end up with some unexpected consequences?

Incentive Plans Must be Well-Documented to Prevent Costly Confusion

The joke goes that the majority of incentive plans are drawn up by the company president and sales director hastily over cocktails and written on a napkin. While most incentive compensation plans have a bit more thought put into them than this…

The cost of sales compensation vs. productivity over time

Over time, sales people should see their earnings increase with the labor market while their productivity increases at a faster rate, resulting in a reduced compensation cost as a percent of sales.

Cygnal Group Consultants Earn Certified Sales Compensation Professional™ Designation

The Cygnal Group, a sales compensation consulting firm with offices in Chapel Hill and Chicago, announced today that firm managing principal Donya Rose and consultant Marieke Pieterman have earned Certified Sales Compensation Professional (CSCP) status.

Rewarding Behaviors vs. Rewarding Results — Results!

WorldatWork Sales Compensation Focus, March 2010 — “You get what you pay for.” If you pay for behaviors, you’re very likely to get them; if you pay for results, you will improve the chances of getting the needed results significantly.

Donya Rose featured in WorldatWork announcement regarding new CSCP designation

March 2010 — WorldatWork has just launched the new CSCP designation. Donya was quoted in the WorldatWork announcement and featured in a video about the importance of a sales compensation specialty.

How do we establish the right pay mix (fixed/variable)?

To establish pay mix for a sales role, the primary consideration is role prominence. As you increase the base pay, you lose motivation; as you increase variable pay, you lose control. How do you find the right balance? (Talking Slide Show, 10:37, 5 slides)