The Cygnal Group Principals Ink Book Deal with WorldatWork
CHAPEL HILL, N.C. – The Cygnal Group, a sales compensation consulting firm with offices in Chapel Hill and Chicago, announced today that firm principals Donya Rose and Beth Carroll have signed a contract to write a book on the topic of sales compensation. The book will be published by WorldatWork, a global human resources association focused on compensation, benefits, work-life, and integrated total rewards.
Rose and Carroll, WorldatWork Certified Sales Compensation Professionals™, saw a need for a practical book of sample compensation plans to provide insight into the many plan design possibilities and typical designs by type of sales role and industry. The sample plans will be based on their combined 30 years experience in sales compensation plan design and on contributions from today’s leading sales organizations. Cases featuring a “before” and “after” approach will be included to help readers understand why the plans were changed and how these changes improved the company’s situation.
“The appetite for a view of other companies’ plans is significant,” said Donya Rose. “And, as we know from our consulting practice, the best designs spring from a broad understanding of the array of possibilities in sales compensation plan design. Knowledge of what other companies are doing contributes to a designer’s ability to choose the best plan measures, mechanics, and features for the specific situation their business is facing in the coming year.”
