Motivating and value-creating sales incentives rely on clarity about priorities and productivity expectations. But priorities are changing quarter to quarter, sales productivity is harder to predict than ever, everyone has an opinion… and they don’t agree. The world may have changed, but fairness still matters, motivation is still a top priority, affordability for the business is as urgent as ever. Scroll down for a practical discussion of the best ways to ensure your 2021 plans will make sense in a year that, for many, defies prediction.

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