Cygnal Group
  • Sales Comp Answers
  • Services
    • Services Overview
    • Advisory
    • Express Workshop
  • About
  • Resources
    • Resources Overview
    • Published Articles
    • Webinars & Speaking
    • Podcasts & Videos
  • Contact
Select Page

Why “Market Pricing” Sales Jobs Often Fails the Reality Test

Sales Comp Answers

Most HR departments are highly proficient at market pricing standard roles. However, when those same “best practices” are applied to sales compensation, they often lead to plans that fail to attract top talent…

Base Salaries for Sales – annual merit increases, or not?

Sales Comp Answers

Should we be using our standard annual merit pay adjustment process with our sales team’s base salaries, or should we just expect them to earn their own raise through increased sales?

How do we move our pay mix so that there’s more in the incentive and less in the base?

Sales Comp Answers

We need to offer a more meaningful incentive, but our base pay levels are too high. How do we make the transition?

Managing base pay for sales roles

Sales Comp Answers

If you’re going to have base pay, manage it, varying base pay levels to differentiate among people based on value-creating attributes that don’t change year over year.

Why is it important to set Target Total Compensation for a role?

Sales Comp Answers

Target Total Compensation (TTC) is the amount of pay that a role (not a person) is expected to earn at 100% of expected performance. This number is absolutely essential to developing sound compensation plans. Without it you will not know who is doing better than expected and who is doing worse. Compared to what?

« Older Entries

Search the Cygnal Group site

Subscribe

Enter your email address below to receive an email whenever a new sales comp tip is posted
Loading
  • About
  • Privacy
  • Terms of Service
  • Contact
Copyright © 2026 The Cygnal Group, Inc. All rights reserved.