Cygnal Group
  • Sales Comp Answers
  • Services
    • Services Overview
    • Advisory
    • Express Workshop
    • Full Service
  • About
  • Resources
    • Resources Overview
    • Published Articles
    • Webinars & Speaking
    • Podcasts & Videos
  • Contact
Select Page

How should we construct a referral incentive for “friends of the company” who help us find business?

Sales Comp Answers

Referrals are vital to many businesses. Setting up a referral incentive can be a great way to reward those who help create real value for the company. The keys to a value-creating referral incentive are…

Do you have any tips on developing a business lead incentive program for a non-sales employee?

Sales Comp Answers

Businesses typically use a referral fee as the vehicle to pay a non-sales employee who identifies an opportunity, refers it to a sales person, and it closes and becomes new business for the company. Lead referral incentives can be great to motivate the rest of the company to feed good leads to sales…

Search the Cygnal Group site

Subscribe

Enter your email address below to receive an email whenever a new sales comp tip is posted
Loading
  • About
  • Privacy
  • Terms of Service
  • Contact
Copyright © 2023 The Cygnal Group, Inc. All rights reserved.