Are ongoing incentives and contests “outside the plan” a good idea?
Contests that create value are generally focused on behavior change, motivating because they’re fun and different…
Contests that create value are generally focused on behavior change, motivating because they’re fun and different…
While putting incentives in place to reward sales people for their important contribution to the successful launch of a new product is smart, there are a lot of ways to get it wrong.
SPIFFs are a valuable tool in the sales compensation toolkit, but can be mis-used to the point that the SPIFFs seem to be in charge rather than sales management. Excessive SPIFF use is a clear sign that the core comp plan is not working as it should.
My answer is different for contests and SPIFFs than for core incentive components. For core components, give some thought to what you’re trying to accomplish with your eligibility requirements…